Google Search Console Insights Is Now Built-In: Here’s What’s New

Google has made a major update to simplify life for site owners. Search Console Insights — previously a separate tool — has now been fully integrated into the main Google Search Console. This update helps users monitor how their content is performing without needing to jump between tools.

What Is Google Search Console Insights?

Search Console Insights gives you a quick overview of how users find and interact with your website. It pulls data from both Google Search Console Insights and Google Analytics to help you understand your content’s performance — from top-performing pages to traffic trends.

Previously, users had to access Insights through a separate link. But now, it’s built directly into the main dashboard, making access easier and more streamlined.

Where to Find the New Insights Tab

Once you log in to your Google Search Console, look on the left-hand menu for the “Insights” tab. Click it, and you’ll see clear, easy-to-read reports that show how your website is doing in terms of clicks, views, and engagement.

This makes it much faster to check performance without having to switch tools — especially helpful for marketers, content creators, and business owners.

What’s New in the Updated Reports?

Along with moving the feature, Google has improved the reports themselves. Insights now offer:

• Clearer visuals and user-friendly summaries

• Metrics on how users find your site via search

• Page performance details over time

• Data on how long your content remains visible in search results

It’s designed to give you quick, actionable insights without overwhelming you with technical data.

Why This Update Matters

Whether you’re a blogger, digital marketer, or business owner, this update is a big win. You no longer need deep SEO knowledge to understand what’s working on your website. The Insights tab breaks everything down in plain language, helping you make smarter content decisions.

When Was It Rolled Out?

Google launched Search Console Insights in beta back in 2021, gradually improving it based on user feedback. In 2022 and 2023, it expanded access. Now, it’s officially part of the main Google Search Console dashboard. If you don’t see it yet, don’t worry — it’s rolling out to all users gradually.